How electricity is produced and when it is used has a huge impact on how clean it is. As such, marginal emissions, which result from a power plant turning on or increasing its production to meet increased demand, represent substantial potential carbon reductions. A newly expanded dataset from the tech solution nonprofit WattTime suggests as much as 9 gigatons could be avoided per year.
The nonprofit works with major corporations like Microsoft, Toyota and Salesforce to shift when electricity is used and where it is purchased while optimizing grid decarbonization.
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